Maisyaroh, M. et al. 2026. Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk Fashion pada Pengguna Tokopedia di Jakarta Timur: The Influence of Social Media Marketing and Electronic Word of Mouth on Fashion Product Purchase Decisions on Tokopedia Users in East Jakarta. Jurnal Manajemen dan Akuntansi Cakrawarti. 1, 4 (Oct. 2026), 346–356. DOI:https://doi.org/10.67183/jmac.v1i4.266.