Fajriningtias, N., Suryani, D., & Purnomo, M. W. (2026). Pengaruh Brand Awareness dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian Konsumen Produk Fore Coffee Di Bekasi: The Influence of Brand Awareness and Electronic Word of Mouth (e-WOM) on Consumer Purchase Decisions of Fore Coffee Products in Bekasi. Jurnal Manajemen Dan Akuntansi Cakrawarti, 1(2), 290–299. https://doi.org/10.67183/jmac.v1i2.91