KHURNIANINGSIH, Indah; MASAHERE, Usran. Pengaruh Brand Ambassador NCT dan Strategi Viral Marketing terhadap Keputusan Pembelian Produk TicTac Di Jabodetabek: The Influence of NCT Brand Ambassadors and Viral Marketing Strategies on TicTac Product Purchase Decisions in Greater Jakarta. Jurnal Manajemen dan Akuntansi Cakrawarti, [S. l.], v. 1, n. 3, p. 394–405, 2026. DOI: 10.67183/jmac.v1i3.178. Disponível em: https://ejournal.ceproksi.id/jmac/article/view/178. Acesso em: 20 oct. 2026.