SURYANTO, Dony Abdiansyah; KUSWARA, Heri. Pengaruh Live Streaming dan Voucher Discount terhadap Keputusan Pembelian Parfum Onix di Marketplace Shopee: The Effect of Live Streaming and Discount Vouchers on Onix Perfume Purchase Decisions on the Shopee Marketplace. Jurnal Manajemen dan Akuntansi Cakrawarti, [S. l.], v. 2, n. 1, p. 12–19, 2026. DOI: 10.67183/jmac.v2i1.283. Disponível em: https://ejournal.ceproksi.id/jmac/article/view/283. Acesso em: 29 oct. 2026.