Khurnianingsih, I. and Masahere, U. (2026) “Pengaruh Brand Ambassador NCT dan Strategi Viral Marketing terhadap Keputusan Pembelian Produk TicTac Di Jabodetabek: The Influence of NCT Brand Ambassadors and Viral Marketing Strategies on TicTac Product Purchase Decisions in Greater Jakarta”, Jurnal Manajemen dan Akuntansi Cakrawarti, 1(3), pp. 394–405. doi: 10.67183/jmac.v1i3.178.