Pengaruh Fasilitas dan Harga terhadap Kepuasan Pelanggan pada BSS Arena Mini Soccer Depok

The Effect of Facilities and Prices on Customer Satisfaction at BSS Arena Mini Soccer Depok

Abstract

BSS Arena is one of the mini soccer field rental service providers in Depok City. This study aims to determine the effect of facilities and price on customer satisfaction at BSS Arena Mini Soccer Depok. This research employed a quantitative approach, with data collected through questionnaires distributed to customers who had used BSS Arena’s services. The sample consisted of 161 respondents selected using probability sampling with a systematic random sampling method. Data were analyzed using IBM SPSS Statistics through validity, reliability, classical assumption, t-test, F-test, and coefficient of determination analyses. The results indicate that facilities have a positive and significant effect on customer satisfaction, with a t-value of 12.461 and a significance level of 0.000 < 0.05. Price also has a positive and significant effect on customer satisfaction, with a t-value of 13.150 and a significance level of 0.000 < 0.05. Simultaneously, facilities and price have a positive and significant effect on customer satisfaction, with an F-value of 394.849 and a significance level of 0.000 < 0.05. The coefficient of determination shows that facilities and price explain 83.1% of customer satisfaction, while the remaining 16.9% is influenced by other factors outside the study. Therefore, improving facility quality and setting prices according to customer expectations can increase customer satisfaction at BSS Arena Mini Soccer Depok.