Vol. 1 No. 4

Articles

• Pengaruh Penggunaan E-wallet Dan Literasi Keuangan Terhadap Keputusan Gen Z Dalam Bertransaksi Online Di Kota Bogor The Influence of E-wallet Use and Financial Literacy on Gen Z's Decision to Make Online Transactions in Bogor City

  Natasya Permata Sari Watkaat, Ratih Hastasari, Wawan Saputra

  1-11

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• Pengaruh Insentif Dan Beban Kerja Terhadap Kinerja Karyawan Pada Kantor Pusat Operasional PT. Yappindo Transportama The Effect of Incentives and Workload on Employee Performance at the Operational Head Office of PT. Yappindo Transportama

  Muhammad Fachri, Achmad Syahlani

  12-19

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• Pengaruh Beban Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan PT Tunas Ridean Cabang Tunas Toyota Cakung Jakarta Timur The Influence of Workload and Work Discipline on Employee Performance PT Tunas Ridean Branch Tunas Toyota Cakung East Jakarta

  Ravi Tri Pamungkas, Diana Tambunan

  20-34

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• Peran Perencanaan Sumber Daya Manusia dalam Meningkatkan Retensi dan Mengurangi Turnover Karyawan The Role of Human Resource Planning in Increasing Retention and Reducing Employee Turnover

  Laniyafi Rahili, Irma Wahyuningsih, Rani Sudrajat, Ajat Sudrajat, Ahmad Sahdeli

  35-42

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• Pengaruh Digital Marketing dan Brand Image Terhadap Keputusan Pembelian Skincare Glad2Glow Pada E-commerce Shopee di Jakarta Timur he Influence of Digital Marketing and Brand Image on Glad2Glow Skincare Purchase Decisions on E-commerce Shopee in East Jakarta

  Anisa Saputri

  43-56

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• Pengaruh Visual Marketing Dan Social Proof Terhadap Minat Pembelian Pada Toko Vimel Cookies Di Marketplace Shopee The Influence of Visual Marketing and Social Proof on Purchase Interest in the Vimel Cookies Store on the Shopee Marketplace

  Vidya Andini Putri, Kurniawan Prambudi Utomo, Devy Sofyanty

  57-69

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• Pengaruh Sistem Shift Kerja dan Lingkungan Kerja Terhadap Pencapaian Key Performance Indicator Pada Perusahaan Logistik Shopee Express Kota Bekasi The Influence of the Work Shift System and the Work Environment on Achievement of Key Performance Indicators in Companies Logistics of Shopee Express Bekasi City

  Dede Lias, Hartanti Hartanti, Tedy Aliudin

  70-79

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• Pengaruh Kualitas Pelayanan, Ketepatan Waktu Pengiriman Barang Terhadap Kepuasan Pelanggan The Effect of Service Quality, Timeliness of Delivery of Goods on Customer Satisfaction

  Sarah Apriliani Silitonga, Tri Lestari, Dian Berliansyah Putra

  80-89

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• Pengaruh Live Streaming Dan Potongan Harga Terhadap Minat Beli Konsumen Pada Aplikasi Tiktok The Effect of Live Streaming and Discounts on Consumer Buying Interest in the Tiktok Application

  Resa Parulika, Amas Sari Marthanti, Iwan Iwan

  90-100

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• Pengaruh Fasilitas dan Harga terhadap Kepuasan Pelanggan pada BSS Arena Mini Soccer Depok The Effect of Facilities and Prices on Customer Satisfaction at BSS Arena Mini Soccer Depok

  Fatwa Tulada, Usran Masahere

  101-110

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• Analisis Kualitas Produk Menggunakan Metode Customer Satisfaction Index pada CV Zeus Perkasa Abadi Wilayah Depok Product Quality Analysis Using the Customer Satisfaction Index Method at CV Zeus Perkasa Abadi Depok Region

  Siti Sahara, Aris Hidayat

  111-117

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• Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Orang Tua Murid Di Bimba Aiueo Grand Cisoka Tangerang The Effect of Promotion and Service Quality on the Satisfaction of Parents of Students at Bimba Aiueo Grand Cisoka Tangerang

  Ayu Setia Lestari, Teni Agustina, Supriatin Supriatin

  118-126

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• Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Minat Beli Ulang Coffee On Wheels Di Tangerang Selatan The Influence of Price, Product Quality, and Brand Image on Coffee On Wheels Repurchase Interest in South Tangerang

  Ghea Amanda Putri

  127-138

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• Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Aqilah Vila Bali The Influence of Facilities and Service Quality on Customer Satisfaction in Aqilah Villa Bali

  Maria Ivelin Nehe, Wiwin Wianti, Yosie Noverha

  139-145

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• Pengaruh Fear of Missing Out (FOMO) dan Shopping Lifestyle terhadap Impulse Buying Pengguna TikTok Shop Generasi Z di Kabupaten Tangerang The Influence of Fear of Missing Out (FOMO) and Shopping Lifestyle on Impulse Buying of Generation Z TikTok Shop Users in Tangerang Regency

  Audrey Pinkan, Ria Andriani

  146-154

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• Pengaruh Citra dan Kepercayaan terhadap Loyalitas Pasien di Minimi Bumi Indah The Influence of Image and Trust on Patient Loyalty at Minimi Bumi Indah

  Rika Meylina Putri

  155-162

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• Pengaruh Gaya Kepemimpinan Transaksional dan Motivasi Kerja terhadap Kinerja Pegawai Divisi Operasional dan SDM pada PT Pertamina Gas Negara The Influence of Transactional Leadership Style and Work Motivation on the Performance of Employees of the Operational and HR Division in PT Pertamina Gas Negara

  Sashi Bilqis Felisa, Tri Lestari, Dian Berliansyah Putra

  163-170

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• Pengaruh Promosi Tanggal Istimewa dan Kualitas Produk terhadap Keputusan Pembelian pada E-commerce Shopee he Effect of Special Date Promotions and Product Quality on Purchase Decisions on Shopee E-commerce

  Agnes Yussanti, Syahrial Addin

  171-176

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