Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026

DOI: https://doi.org/10.67183/jmac.v1i3

Published: 2026-08-25

Articles

Pengaruh Fear of Missing Out dan Social Influence terhadap Perilaku Konsumtif dalam Transaksi Ekonomi Virtual pada Pengguna Roblox Generasi Z

Faradhita Amelia, Desy Suryani, Martinus Wahyu Purnomo

1-9
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Pengaruh Promosi Digital Dan Tanggal Cantik Terhadap Keputusan Pembelian Pengguna E-Commerce Shopee Di Kota Bekasi The Influence of Digital Promotions and Beautiful Dates on Shopee E-Commerce Users' Purchase Decisions in Bekasi City

Dhea Ajeng Alyanda, Desy Suryani, Martinus Wahyu Purnomo

10-20
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Pengaruh Content Marketing dan Electronic Word of Mouth terhadap Impulsive Buying Produk Skincare Facetology Pengguna TikTok The Influence of Content Marketing and Electronic Word of Mouth on Impulsive Buying of TikTok User's Facetology Skincare Products

Anissa Ferdianty, Suharini Suharini

21-28
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Pengaruh Disiplin Kerja dan Lingkungan Kerja terhadap Loyalitas Karyawan pada PT Andalan Mobilitas Pratama Jakarta Selatan The Influence of Work Discipline and Work Environment on Employee Loyalty at PT Andalan Mobilitas South Jakarta Primary

Makin Delis Gea, Desy Suryani, Martinus Wahyu p Purnomo

29-37
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Pengaruh Budaya Organisasi Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Instansi Pemerintahan X The Influence of Organizational Culture and Work Motivation on Employee Performance in Government Agencies X

Ahmad Fajri Rizky Romadhan, Suharini Suharini

47-38
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Pengaruh Hedonic Shopping Motivation dan Flash Sale Terhadap Impulsive Buying pada Generasi Z Pengguna TikTok Shop di Kota Depok The Influence of Hedonic Shopping Motivation and Flash Sale on Impulsive Buying in Generation Z of TikTok Shop Users in Depok City

Ahmad Yazid Albusthomi, Ratih Setyo Rini

48-57
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Pengaruh Digital Advertising Dan Experiential Marketing Terhadap Revisit Intention Pelanggan Taman Hiburan Dunia Fantasi Di Jakarta Utara The Influence of Digital Advertising and Experiential Marketing on the Revisit Intention of Dunia Fantasi Amusement Park Customers in North Jakarta

Najwa Lestari, Desy Suryani, Martinus Wahyu Purnonomo

58-68
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Pengaruh Lingkungan Kerja dan Stress Kerja terhadap Turnover Intention Karyawan di PT Indogear Transmisi Sistem The Influence of Work Environment and Work Stress on Employee Turnover Intention at PT Indogear Transmission System

Ayu Rizki, Sofyan Marwansyah, Syafuddin Syafuddin

69-85
- PDF
Pengaruh Harga Dan Brand Image terhadap Keputusan Pembelian Konsumen pada Blenger Burger di Tangerang Selatan The Influence of Price and Brand Image on Consumer Purchase Decisions at Blenger Burger in South Tangerang

Aulia Wulandari, Ratih Hastasari, Wawan Saputra

86-98
- PDF
Pengaruh Kompensasi dan Work Life Balance terhadap Kinerja Karyawan PT Primex Transport Indonesia The Effect of Compensation and Work-Life Balance on Employee Performance PT Primex Transport Indonesia

Devyta Alifia Putri Savira

99-106
- PDF
Pengaruh Pemberian Reward Dan Punishment Terhadap Kinerja Karyawan DR.Gym Fitness Center The Effect of Reward and Punishment on DR. Gym Fitness Center Employee Performance

Putra Zahwa Ardiansyah, Hartanti Hartanti, R.M. Tedy Aliudin

107-114
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Pengaruh Marketing Instagram, Influencer Endorsement, dan Iklan Youtube terhadap Brand Awareness (Studi Kasus Sambal Bakar Indonesia) The Influence of Instagram Marketing, Influencer Endorsements, and Youtube Ads on Brand Awareness (Case Study of Indonesian Chili Sauce)

Angga Muhammad Rachman, Amas Sari Marthanti, Iwan Iwan

115-131
- PDF
Pengaruh Lingkungan Kerja dan Kepuasan Kerja terhadap Loyalitas Karyawan pada PT Surya Mitra Sukses Bekasi Utara The Influence of Work Environment and Job Satisfaction on Employee Loyalty at PT Surya Mitra Sukses North Bekasi

Yuliana Dwi Kurniawati

132-137
- PDF
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Emina Pada Situs Belanja Online Shopee The Influence of Price and Product Quality on the Decision to Buy Emina Skincare Products on the Shopee Online Shopping Site

Maria Erlina Lumban Raja, Lela Elvira, Maria Lapriska Dian Ela Revita

138-149
- PDF
Pengaruh Transparansi Anggaran dan Akuntabilitas terhadap Efektivitas Manajemen Fraksi Partai di DPRD Kabupaten Kuningan The Effect of Budget Transparency and Accountability on the Effectiveness of Party Faction Management in Kuningan Regency DPRD

Agil Suyana, Usran Masahere

150-161
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Pengaruh Debt to Equity Ratio dan Return On Asset Terhadap Price Earning Ratio pada Sub Sektor Pariwisata dan Hotel yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2021-2025 The Effect of Debt to Equity Ratio and Return On Asset on Price Earning Ratio in the Tourism and Hotel Sub-Sectors Listed on the Indonesia Stock Exchange (IDX) in 2021-2025

Della Lutfia Handriani, Ratih Setyo Rini

162-174
- PDF
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Produk AC Daikin pada Electronis City Store Tebet

Seventian Prasetyo, Dedi Suharyadi, Endang Sri Andayani

175-185
- PDF
Analisis Pengaruh Quality Of Work Life dan Kepuasan Kerja terhadap Kinerja Pegawai pada Instansi Pemerintah di Jakarta Analysis of the Influence of Quality Of Work Life and Job Satisfaction on Employee Performance in Government Agencies in Jakarta

Anisa Ainul Jannah, Lukman Hakim

186-197
- PDF
Pengaruh Brand Ambassador NCT Dream dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mie Lemonilo Di Jakarta Barat The Influence of NCT Dream Brand Ambassadors and Product Quality on the Decision to Buy Lemonilo Noodle Products in West Jakarta

Wanda Putri Clara, Usran Masahere

198-208
- PDF
Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Produk Elektronik pada Toko Online Multi Store The Effect of Online Customer Review and Online Customer Rating on Electronic Product Purchase Decisions on Toko Online Multi Store

Muhamad Abdul Aziz, Dedi Suharyadi, Endang Sri Andayani

209-219
- PDF
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Pasien Rawat Jalan Pada RS Annisa Bogor

Rumanti Rumanti, Teni Agustina, Supriatin Supriatin

220-229
- PDF
Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian pada PT Mekarsempurna Jayalestari The Influence of Service Quality and Price on Purchase Decisions at PT Mekarsempurna Jayalestari

Titin Dwi Ariyani, Darma Wijaya

230-240
- PDF
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Restoran Geisha The Sushi House Jakarta Barat The Influence of Product Quality and Service Quality on Customer Satisfaction at Geisha The Sushi House Restaurant West Jakarta

Santi Santi, Aris Hidayat

241-249
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Pengaruh Lingkungan Kerja dan Kedisiplinan terhadap Kinerja Karyawan Bank Jakarta Kantor Cabang Utama Balaikota The Influence of Work Environment and Discipline on the Performance of Bank Jakarta Employees Main Branch Office of City Hall

Alif Raafi Ramadhan, Bilgah Bilgah

250-261
- PDF
Pengaruh Citra Negara Asal dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Anggur Hijau Impor Asal Cina (Studi Pada Pelanggan PT Cakka Cahaya Makmur) The Influence of Country of Origin Image and Product Quality Perception on Purchasing Decisions for Imported Green Wine from China (Study on PT Cakka Cahaya Makmur Customers)

Audry Dwi Syah Fitri

262-274
- PDF
Pengaruh Pelatihan Kerja dan Pengembangan Sumber Daya Manusia terhadap Kinerja Pegawai Pada Dinas Pendidikan dan Kebudayaan Kota Tangerang Selatan The Effect of Job Training and Human Resource Development on Employee Performance at the Education and Culture Office South Tangerang City

Muhamad Dinu Azka Fathoni

275-285
- PDF
Pengaruh Penjualan, Laba Bersih Dan Aset Terhadap Perubahan Harga Saham Pada PT Mustika Ratu Tbk Periode 2021-2025 The Effect of Sales, Net Profit and Assets on Changes in Share Price at PT Mustika Ratu Tbk for the 2021-2025 Period

Siti Nuraida, Darkiman Ruminta

286-297
- PDF
Pengaruh Beban Kerja dan Stres Kerja Terhadap Turnover Intention Pekerja di PT XYZ The Effect of Workload and Work Stress on Employee Turnover Intention at PT XYZ

Citra Sulistia Rahma Dania, Musthafa Kamil, Edi Purwanto

298-306
- PDF
Pengaruh Current Ratio dan Debt to Equity Ratio terhadap Return on Assets Perusahaan Makanan dan Minuman di BEI 2021 - 2025 The Effect of Current Ratio and Debt to Equity Ratio on the Return on Assets of Food and Beverage Companies on the IDX 2021 - 2025

Asti Nuraliya Rahman, Suharini Suharini

307-319
- PDF
Pengaruh Brand Ambassador dan Brand Trust terhadap Keputusan Pembelian Produk Rex Regum Qeon (RRQ) pada Marketplace Shopee di Jakarta Barat The Influence of Brand Ambassadors and Brand Trust on the Purchase Decision of Rex Regum Qeon (RRQ) Products on the Shopee Marketplace in West Jakarta

Vallena Eka Putri, Sugiyah Sugiyah

320-328
- PDF
Pengaruh Live Streaming dan Influencer Marketing terhadap Minat Beli pada Pengguna TikTok Shop di Tangerang Selatan The Influence of Live Streaming and Influencer Marketing on Buying Interest in TikTok Shop Users in South Tangerang

Shabita Nuria Zahra, Ratih Hastasari, Wawan Saputra

329-336
- PDF
Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Nasabah Pada PT Asuransi Jiwa Central Asia Raya Cabang Jakarta The Effect of Service Quality and Product Quality on Customer Satisfaction at PT Asuransi Jiwa Central Asia Raya Jakarta Branch

Ertya Rizki, Usran Masahere

336-334
- PDF
Analisis Efektivitas Penerapan Lean Man ufacturing Dengan Metode Value Stream Mapping (VSM) Pada PT Panasonic Manufacturing Indonesia Analysis of the Effectiveness of the Implementation of Lean Man ufacturing Using the Value Stream Mapping (VSM) Method at PT Panasonic Manufacturing Indonesia

Prawita Dameyanti, Usran Masahere

345-349
- PDF
Pengaruh Citra Merek, Promosi Media Sosial dan Ulasan Online terhadap Keputusan Pembelian pada Produk Timephoria The Influence of Brand Image, Social Media Promotions and Online Reviews on Purchase Decisions on Timephoria Products

Winda Diniyati, Sofyan Marwansyah, Syafuddin Syafuddin

350-363
- PDF
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian di Ranch Market Pesanggrahan The Influence of Service Quality and Product Quality on Purchase Decisions at Ranch Market Pesanggrahan

Peni Wulandari, Usran Masahere

364-373
- PDF
Pengaruh Digital Service Quality dan Customer Experience terhadap Kepuasan Nasabah pada PT Bank Syariah Indonesia Tbk KCP Pasar Modern BSD The Influence of Digital Service Quality and Customer Experience on Customer Satisfaction at PT Bank Syariah Indonesia Tbk KCP BSD Modern Market

Salsabila Rosdiana

374-383
- PDF
Pengaruh Perceived Ease Of Use dan Trust Terhadap User Loyalty Aplikasi GoPay Pada Generasi Z Di Kota Depok The Effect of Perceived Ease of Use and Trust on GoPay Application User Loyalty in Generation Z in Depok City

Daniel Natanael Situmorang, Nurvi Oktiani

384-393
- PDF
Pengaruh Brand Ambassador NCT dan Strategi Viral Marketing terhadap Keputusan Pembelian Produk TicTac Di Jabodetabek The Influence of NCT Brand Ambassadors and Viral Marketing Strategies on TicTac Product Purchase Decisions in Greater Jakarta

Indah Khurnianingsih, Usran Masahere

394-405
- PDF
Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada PT Oriental Consultants Indonesia The Influence of Work Discipline and Work Motivation on Employee Performance at PT Oriental Consultants Indonesia

Desi Andriani, Achmad Syahlani

406-413
- PDF
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Taman Margasatwa Ragunan The Influence of Promotion and Service Quality on Visitor Satisfaction of Ragunan Wildlife Park

Alnie Nazarian Yasta, Ratih Hastasari, Wawan Saputra

414-421
- PDF
Pengaruh Persepsi Kemudahan Penggunaan Dan Persepsi Harga Terhadap Kepuasan Konsumen Pada Aplikasi E-Commerce Shopee The Effect of Ease of Use Perception and Price Perception on Consumer Satisfaction in the Shopee E-Commerce Application

Vika Mahesa, Murniyati Murniyati

422-431
- PDF
Pengaruh fanatisme dan harga terhadap keputusan pembelian Official Merchandise Persib Bandung di Kota Tasikmalaya The Influence of Fanaticism and Price on the Decision to Buy Official Persib Bandung Merchandise in Tasikmalaya City

Muhammad Hervy Riyaldy, Tri Lestari, Dian Berliansyah Putra

432-440
- PDF
Pengaruh Biaya Produksi dan Biaya Operasional Terhadap Laba Bersih Pada PT. Mayora Indah Tbk Tahun 2018-2025

Viska Aryanty Razak, Murniyati Murniyati

441-450
- PDF
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Kinerja Karyawan pada Bank Syariah Nasional KC Harmoni The Effect of Job Satisfaction and Organizational Commitment on Employee Performance at KC Harmoni National Sharia Bank

Theresia Anjelina, Achmad Syahlani

451-460
- PDF
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Konsumen Produk Skincare Emina Pada Pengguna Shopee Di Jakarta Barat The Influence of Brand Image and Brand Trust on Consumer Loyalty of Emina's Skincare Products on Shopee Users in West Jakarta

Chintya Adeliani Madjid, Murniyati Murniyati

461-467
- PDF
Pengaruh Deskripsi Pekerjaan dan Spesifikasi Jabatan terhadap Kinerja Karyawan PT Toyopack Prima Mandiri The Effect of Job Descriptions and Job Specifications on Employee Performance of PT Toyopack Prima Mandiri

Anis Setiawan, Hartanti Hartanti, RM Tedy Aliudin

468-476
- PDF
Pengaruh Online Customer Review dan Harga terhadap Keputusan Pembelian pada Pengguna Shopee di Kota Tangerang Selatan The Influence of Online Customer Reviews and Prices on Purchase Decisions on Shopee Users in South Tangerang City

Fitri Puspita Ningrum, Ratih Hastasari, Wawan Saputra

477-488
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Pengaruh Brand Trust dan Flash Sale terhadap Impulsive Buying Parfum Scarlett pada TikTok Shop di Jakarta Timur The Influence of Brand Trust and Flash Sale on Impulsive Buying of Scarlett Perfume on TikTok Shop in East Jakarta

Mohammad Aditia Iqbal, Enggar Widianingrum

489-497
- PDF
Pengaruh Literasi Keuangan Digital dan Persepsi Kemudahan Dalam Bertransaksi Terhadap Keputusan Penggunaan Paylater Pada Generasi Z di Kota Tangerang The Influence of Digital Financial Literacy and the Perception of Ease of Transaction on Paylater Use Decisions In Generation Z in Tangerang City

Devinda Nur Syaharani, Ratih Hastasari, Wawan Saputra

498-510
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Pengaruh Kualitas Pelayanan dan Waktu Tunggu terhadap Kepuasan Masyarakat pada Dinas Pemberdayaan Perempuan dan Perlindungan Anak di Tangerang The Effect of Service Quality and Waiting Time on Community Satisfaction at the Women's Empowerment Office and Child Protection in Tangerang

Rivaldo Herniza Putra

511-521
- PDF