Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026

Articles

• Pengaruh Fear of Missing Out dan Social Influence terhadap Perilaku Konsumtif dalam Transaksi Ekonomi Virtual pada Pengguna Roblox Generasi Z

  Faradhita Amelia, Desy Suryani, Martinus Wahyu Purnomo

  1-9

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• Pengaruh Promosi Digital Dan Tanggal Cantik Terhadap Keputusan Pembelian Pengguna E-Commerce Shopee Di Kota Bekasi The Influence of Digital Promotions and Beautiful Dates on Shopee E-Commerce Users' Purchase Decisions in Bekasi City

  Dhea Ajeng Alyanda, Desy Suryani, Martinus Wahyu Purnomo

  10-20

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• Pengaruh Content Marketing dan Electronic Word of Mouth terhadap Impulsive Buying Produk Skincare Facetology Pengguna TikTok The Influence of Content Marketing and Electronic Word of Mouth on Impulsive Buying of TikTok User's Facetology Skincare Products

  Anissa Ferdianty, Suharini Suharini

  21-28

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• Pengaruh Disiplin Kerja dan Lingkungan Kerja terhadap Loyalitas Karyawan pada PT Andalan Mobilitas Pratama Jakarta Selatan The Influence of Work Discipline and Work Environment on Employee Loyalty at PT Andalan Mobilitas South Jakarta Primary

  Makin Delis Gea, Desy Suryani, Martinus Wahyu p Purnomo

  29-37

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• Pengaruh Budaya Organisasi Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Instansi Pemerintahan X The Influence of Organizational Culture and Work Motivation on Employee Performance in Government Agencies X

  Ahmad Fajri Rizky Romadhan, Suharini Suharini

  47-38

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• Pengaruh Hedonic Shopping Motivation dan Flash Sale Terhadap Impulsive Buying pada Generasi Z Pengguna TikTok Shop di Kota Depok The Influence of Hedonic Shopping Motivation and Flash Sale on Impulsive Buying in Generation Z of TikTok Shop Users in Depok City

  Ahmad Yazid Albusthomi, Ratih Setyo Rini

  48-57

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• Pengaruh Digital Advertising Dan Experiential Marketing Terhadap Revisit Intention Pelanggan Taman Hiburan Dunia Fantasi Di Jakarta Utara The Influence of Digital Advertising and Experiential Marketing on the Revisit Intention of Dunia Fantasi Amusement Park Customers in North Jakarta

  Najwa Lestari, Desy Suryani, Martinus Wahyu Purnonomo

  58-68

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• Pengaruh Lingkungan Kerja dan Stress Kerja terhadap Turnover Intention Karyawan di PT Indogear Transmisi Sistem The Influence of Work Environment and Work Stress on Employee Turnover Intention at PT Indogear Transmission System

  Ayu Rizki, Sofyan Marwansyah, Syafuddin Syafuddin

  69-85

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• Pengaruh Harga Dan Brand Image terhadap Keputusan Pembelian Konsumen pada Blenger Burger di Tangerang Selatan The Influence of Price and Brand Image on Consumer Purchase Decisions at Blenger Burger in South Tangerang

  Aulia Wulandari, Ratih Hastasari, Wawan Saputra

  86-98

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• Pengaruh Kompensasi dan Work Life Balance terhadap Kinerja Karyawan PT Primex Transport Indonesia The Effect of Compensation and Work-Life Balance on Employee Performance PT Primex Transport Indonesia

  Devyta Alifia Putri Savira

  99-106

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• Pengaruh Pemberian Reward Dan Punishment Terhadap Kinerja Karyawan DR.Gym Fitness Center The Effect of Reward and Punishment on DR. Gym Fitness Center Employee Performance

  Putra Zahwa Ardiansyah, Hartanti Hartanti, R.M. Tedy Aliudin

  107-114

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• Pengaruh Marketing Instagram, Influencer Endorsement, dan Iklan Youtube terhadap Brand Awareness (Studi Kasus Sambal Bakar Indonesia) The Influence of Instagram Marketing, Influencer Endorsements, and Youtube Ads on Brand Awareness (Case Study of Indonesian Chili Sauce)

  Angga Muhammad Rachman, Amas Sari Marthanti, Iwan Iwan

  115-131

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• Pengaruh Lingkungan Kerja dan Kepuasan Kerja terhadap Loyalitas Karyawan pada PT Surya Mitra Sukses Bekasi Utara The Influence of Work Environment and Job Satisfaction on Employee Loyalty at PT Surya Mitra Sukses North Bekasi

  Yuliana Dwi Kurniawati

  405-410

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• Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Emina Pada Situs Belanja Online Shopee The Influence of Price and Product Quality on the Decision to Buy Emina Skincare Products on the Shopee Online Shopping Site

  Maria Erlina Lumban Raja, Lela Elvira, Maria Lapriska Dian Ela Revita

  411-422

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• Pengaruh Transparansi Anggaran dan Akuntabilitas terhadap Efektivitas Manajemen Fraksi Partai di DPRD Kabupaten Kuningan The Effect of Budget Transparency and Accountability on the Effectiveness of Party Faction Management in Kuningan Regency DPRD

  Agil Suyana, Usran Masahere

  423-434

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• Pengaruh Debt to Equity Ratio dan Return On Asset Terhadap Price Earning Ratio pada Sub Sektor Pariwisata dan Hotel yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2021-2025 The Effect of Debt to Equity Ratio and Return On Asset on Price Earning Ratio in the Tourism and Hotel Sub-Sectors Listed on the Indonesia Stock Exchange (IDX) in 2021-2025

  Della Lutfia Handriani, Ratih Setyo Rini

  435-447

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• Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Produk AC Daikin pada Electronis City Store Tebet

  Seventian Prasetyo, Dedi Suharyadi, Endang Sri Andayani

  448-458

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