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Current Issue
Vol. 1 No. 4
Published:
2026-10-02
Articles
Pengaruh Penggunaan E-wallet Dan Literasi Keuangan Terhadap Keputusan Gen Z Dalam Bertransaksi Online Di Kota Bogor
The Influence of E-wallet Use and Financial Literacy on Gen Z's Decision to Make Online Transactions in Bogor City
Natasya Permata Sari Watkaat, Ratih Hastasari, Wawan Saputra
1-11
PDF
Pengaruh Insentif Dan Beban Kerja Terhadap Kinerja Karyawan Pada Kantor Pusat Operasional PT. Yappindo Transportama
The Effect of Incentives and Workload on Employee Performance at the Operational Head Office of PT. Yappindo Transportama
Muhammad Fachri, Achmad Syahlani
12-19
PDF
Pengaruh Beban Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan PT Tunas Ridean Cabang Tunas Toyota Cakung Jakarta Timur
The Influence of Workload and Work Discipline on Employee Performance PT Tunas Ridean Branch Tunas Toyota Cakung East Jakarta
Ravi Tri Pamungkas, Diana Tambunan
20-34
PDF
Peran Perencanaan Sumber Daya Manusia dalam Meningkatkan Retensi dan Mengurangi Turnover Karyawan
The Role of Human Resource Planning in Increasing Retention and Reducing Employee Turnover
Laniyafi Rahili, Irma Wahyuningsih, Rani Sudrajat, Ajat Sudrajat, Ahmad Sahdeli
35-42
PDF
Pengaruh Digital Marketing dan Brand Image Terhadap Keputusan Pembelian Skincare Glad2Glow Pada E-commerce Shopee di Jakarta Timur
he Influence of Digital Marketing and Brand Image on Glad2Glow Skincare Purchase Decisions on E-commerce Shopee in East Jakarta
Anisa Saputri
43-56
PDF
Pengaruh Visual Marketing Dan Social Proof Terhadap Minat Pembelian Pada Toko Vimel Cookies Di Marketplace Shopee
The Influence of Visual Marketing and Social Proof on Purchase Interest in the Vimel Cookies Store on the Shopee Marketplace
Vidya Andini Putri, Kurniawan Prambudi Utomo, Devy Sofyanty
57-69
PDF
Pengaruh Sistem Shift Kerja dan Lingkungan Kerja Terhadap Pencapaian Key Performance Indicator Pada Perusahaan Logistik Shopee Express Kota Bekasi
The Influence of the Work Shift System and the Work Environment on Achievement of Key Performance Indicators in Companies Logistics of Shopee Express Bekasi City
Dede Lias, Hartanti Hartanti, Tedy Aliudin
70-79
PDF
Pengaruh Kualitas Pelayanan, Ketepatan Waktu Pengiriman Barang Terhadap Kepuasan Pelanggan
The Effect of Service Quality, Timeliness of Delivery of Goods on Customer Satisfaction
Sarah Apriliani Silitonga, Tri Lestari, Dian Berliansyah Putra
80-89
PDF
Pengaruh Live Streaming Dan Potongan Harga Terhadap Minat Beli Konsumen Pada Aplikasi Tiktok
The Effect of Live Streaming and Discounts on Consumer Buying Interest in the Tiktok Application
Resa Parulika, Amas Sari Marthanti, Iwan Iwan
90-100
PDF
Pengaruh Fasilitas dan Harga terhadap Kepuasan Pelanggan pada BSS Arena Mini Soccer Depok
The Effect of Facilities and Prices on Customer Satisfaction at BSS Arena Mini Soccer Depok
Fatwa Tulada, Usran Masahere
101-110
PDF
Analisis Kualitas Produk Menggunakan Metode Customer Satisfaction Index pada CV Zeus Perkasa Abadi Wilayah Depok
Product Quality Analysis Using the Customer Satisfaction Index Method at CV Zeus Perkasa Abadi Depok Region
Siti Sahara, Aris Hidayat
111-117
PDF
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Orang Tua Murid Di Bimba Aiueo Grand Cisoka Tangerang
The Effect of Promotion and Service Quality on the Satisfaction of Parents of Students at Bimba Aiueo Grand Cisoka Tangerang
Ayu Setia Lestari, Teni Agustina, Supriatin Supriatin
118-126
PDF
Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Minat Beli Ulang Coffee On Wheels Di Tangerang Selatan
The Influence of Price, Product Quality, and Brand Image on Coffee On Wheels Repurchase Interest in South Tangerang
Ghea Amanda Putri
127-138
PDF
Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Aqilah Vila Bali
The Influence of Facilities and Service Quality on Customer Satisfaction in Aqilah Villa Bali
Maria Ivelin Nehe, Wiwin Wianti, Yosie Noverha
139-145
PDF
Pengaruh Fear of Missing Out (FOMO) dan Shopping Lifestyle terhadap Impulse Buying Pengguna TikTok Shop Generasi Z di Kabupaten Tangerang
The Influence of Fear of Missing Out (FOMO) and Shopping Lifestyle on Impulse Buying of Generation Z TikTok Shop Users in Tangerang Regency
Audrey Pinkan, Ria Andriani
146-154
PDF
Pengaruh Citra dan Kepercayaan terhadap Loyalitas Pasien di Minimi Bumi Indah
The Influence of Image and Trust on Patient Loyalty at Minimi Bumi Indah
Rika Meylina Putri
155-162
PDF
Pengaruh Gaya Kepemimpinan Transaksional dan Motivasi Kerja terhadap Kinerja Pegawai Divisi Operasional dan SDM pada PT Pertamina Gas Negara
The Influence of Transactional Leadership Style and Work Motivation on the Performance of Employees of the Operational and HR Division in PT Pertamina Gas Negara
Sashi Bilqis Felisa, Tri Lestari, Dian Berliansyah Putra
163-170
PDF
Pengaruh Promosi Tanggal Istimewa dan Kualitas Produk terhadap Keputusan Pembelian pada E-commerce Shopee
he Effect of Special Date Promotions and Product Quality on Purchase Decisions on Shopee E-commerce
Agnes Yussanti, Syahrial Addin
171-176
PDF
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